Company Overview
theScore is Canada's leading sports media app. It showcases news, scores, stats, and videos from across the sports world. It partners with ESPN to operate ESPN BET, an online sportsbook, in the United States.
I joined the UX Research team as the dedicated researcher for Content (news and videos) on theScore. I now work on research across both theScore and ESPN BET.
Projects Snapshot
Please reach out for specific case studies of recent work.
For detailed examples of my research process, see
here and
here.
For a snapshot of the types of research I conducted, examples of topics and methods I used, and my impact, see below.
Generative
Topics:
> personalization
> sports fan journey + conversion
> live betting
Methods:
> surveys
> interviews
> diary studies
> contextual inquiries
> stakeholder workshops (product, design, data analytics)
Impact:
> roadmap strategy + prioritization
> feature discovery
Team & Process
Topics:
> recurring pulse surveys
> mentorship
Impact:
> streamlined execution and insights delivery
> mentee promotion
Evaluative
Topics:
> First-Time User Experience
> comprehension of new feature concepts
> usability of newsfeed formats
Methods:
> usability tests (moderated and unmoderated)
> concept tests
> A/B tests
Impact:
> increased feature discoverability to drive early user retention
> informed design changes that increased article clicks
